Some people might say that the best time for book publication is any time at all. I agree to a certain extent. We want our books to go forth and flourish. But are there better times for this to happen, times when readers are more likely to buy and read our work?
Here’s a surprise: According to BookBaby, the Christmas holidays are not the best time for new or self-published authors to set forth their books. BookBaby observes that because established authors target this time, new authors tend to be at a disadvantage. Buyers looking for gifts mostly buy well-known authors and not new writers.
So when would be a preferable time to publish? BookBaby believes January and February show a definite increase in book sales over the holidays for newbes. However, the largest volume of book sales according to their statistics comes in the summer months.
This is another surprise for me since the two books of mine that were published in July and August respectively both received low sales and limited reviews. Therefore, I am not personally big on summer publication, although BookBaby does offer stats to support their view: There are over $3.4 billion in sales during summer, according to their industry sources, compared to about $2.9 billion spent for holiday gift giving.
Fellow writers and readers, what has your own experience been? When do you buy books if you are a reader? When do your books sell the best if you are a writer? Let’s share info!